Sunday, September 11, 2011

All Kirk Sellman wanted was to play with his 3-year old again

For over a decade, Kirk had put up with numbness, first in his feet, then his legs and finally all of his lower organs. But for over a year, things were going south rapidly. He fell often and fell hard. He frightened his 3-year old, and was in fear for his life. When the neurologists and neurosurgeons at USC examined his CAT scan, they found a tumor that had compressed his spinal cord to the thickness of a ribbon.


Kirk relates this experience of facing the consequences of a thoracic vertebra 7 level schwannoma, and his treatment, a gross total resection of the tumor by neurosurgeon, Patrick Hsieh, M.D. Graphic scans show the extent of the damage done by the tumor and the relief that Doctor Hsieh and his team were able give Kirk. More than just the ability to stand, and walk and regain control of his body. He was able to rebuild his life and rejoin his family.
This is just one of thirteen videos that Pasadena Advertising Marketing and Design produced for the USC Keck School Of Medicine: true stories of normal, healthy people whose everyday lives were suddenly shattered by catastrophic medical emergencies no one could predict or prepare for.  The patients themselves tell their stories of survival with the help of their doctors: the neurologists, neuroradiologists and neurosurgeons of the Keck School of Medicine at USC.
This is the kind of information my wife and I wished we'd had when our daughter’s life was nearly ended by a brain hemorrhage in Scotland in 2007. We spent hours pouring over the Internet scouring all the information we could find on aneurysms and the treatment, coil embolization. Most of what we found was so arcane and technical that we could not truly grasp what was happening. We created these videos for people like us – people who need immediate answers, to urgent questions, in idioms they can easily understand.
With these videos at their fingertips, patients, friends and families dealing with life threatening neurological threats will finally have a place to turn for practical answers that they can understand.

These videos were conceived and produced by Tony Nino and Suzanne Marks at Pasadena Advertising Marketing Design.
The director and DP was James OKeeffe and the editor was Peter Bayer.

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