Sunday, January 22, 2012

Pasadena On The Brink


Chris Leinberger addresses Pasadena stakeholders about General Plan slow growth dangers.

The City of Pasadena is at a tipping point. On one hand, it has the potential to set a standard for urban excellence for the nation as it did during the rehabilitation of Old Pasadena in the 70’s and 80’s. We worked together to turn a slum into one of the premiere destinations in Southern California. On the other, if we allow Pasadena to be smothered under any of the ill-thought out, growth-stifling General Plans being proposed, Pasadena could suffer a strangling stagnation for the next 20 years.


On the upside, our potential to excel is stunning. According to Christopher Leinberger, a Brookings Institute fellow, recognized as one of the top urban thinkers of all time, we can reverse the last decade of decline and decay in our City, if we just take the necessary steps to extend the walkable urban community of Old Pasadena throughout our central district. If we chose to move in that direction, we can reduce traffic, reduce pollution, increase revenues for our schools and city services, and accelerate our recovery from the recession.
What’s more, he adds, Pasadena has already done the hard part. A thriving walking urban community already exists. We can see the success of Transit oriented development centered around the Del Mar and Memorial Park stations.  These developments are already reducing pollution and green house gasses by 50 to 80 % compared to the Drivable Suburban Communities that surround the city. And if we only continue this kind of development, we will achieve additional benefits: increased revenues to support our schools and city services and the creation of thousands of jobs.
This "teaser" video is based on a 1 hour and 45 minute video of Chris Leiberger's seminar to residents and business people of Pasadena. This edit was created by Michael Marks, a film student studying urban design at Cal State Monterey Bay, at Pasadena Advertising Marketing Design. Special thanks to Robert Montano for archival footage of Old Pasadena and Steve Mulheim for additional graphics and maps of Pasadena's Gold Line transit oriented development.