Pasadena Advertising Marketing and Design (P-AMD) has been selected to create a new print, web and social networking campaign for the Foothill Workforce Investment Board (FWIB). FWIB provides workforce services that are invaluable in any economy and absolutely vital in today’s precarious environment. They offer a one-of-a-kind, employment lifeline that connects both sides of the workforce to what they need the most – for FREE. Until now, they have gone largely unnoticed by both the employers struggling to keep their businesses afloat, and by the great majority of unemployed desperate to find the right job.
This is a dream project for us, because the concept essentially sells itself. Everyone wants it; everyone needs it, and it is vital to the community and the economy as a whole. The only fundamental element lacking is awareness. If prospective employees don’t know that the keys to a better life are at their fingertips, they can’t ask for them. If business owners and managers don’t know they have access to essential business survival skills and to an unparalleled pool of highly qualified talent, they can’t use them. That all of this is free isn’t even an issue. Awareness is the key, not just for now but for the long term.
As a part of this coming year’s campaign, P-AMD will create and develop a new website for the Foothill Workforce Investment Board designed to reinforce their overall marketing plan. The site will be the center of a hub of social networking sites that appeals to employers, talented potential employees, city governments, business improvement districts and chambers of commerce that stretch from Duarte to South Pasadena.
This is not only an exciting project for all of us at P-AMD to undertake but a vital step in the revitalization of our region. A wave of recovery is coming. Nobody can tell when, but the signs are everywhere. However, the job seekers and employers of Arcadia, Monrovia, Duarte, Pasadena, Sierra Madre, and South Pasadena have to be ready for the wave when it arrives if they hope to ride it. If they jump on it too early or wait too long, they’ll miss it, and recovery and prosperity could be lost altogether.
Job seekers need to know not only how to get “a” job, but get “the” job they want and can do the best. Employers need to know that there is a viable resource, in their own backyard, where they can find sound business advice and a pool of local, highly qualified applicants at no charge.
That is now our task, and we can hardly wait to get started.
No comments:
Post a Comment