No, really. We won!
Pasadena Advertising Marketing and Design, working with Green Street Ads, has won a yearlong contract with the Orange County Transportation Authority (OCTA) to get people to give up riding alone in their cars. Our silent partner is of course the oil companies whose 4-bucks-plus for a gallon of gas is an excellent motivator to get solo drivers to strongly consider alternatives.
In the spirit of full disclosure, I admit I’ve been into alternative transportation for well over a decade. It all started off with riding my bike to work one day every week, then two days, then three, four and finally five. Now I get in between 60 and 100 miles every workweek depending on the weather and whether or not I have time to take a loop around the Rose Bowl. In addition to staying in shape and looking smashing in Spandex (as long as you keep your eyes closed). And I figure I’ve saved between $2,500 and $3,000 a year in gas. Those alone are not bad motivators.
For this contract, we are working together with fellow biker and long-time cigar buddy John Espinoza and his crew at Green Street Ads. We’ve worked together before on projects for Old Pasadena Management District and the Pasadena Department of Transportation. OCTA promises to be even more interesting. They have a great story – beginning with a wealth of alternatives to driving solo: Standard bus and rail services, a robust “Share the Ride” ridesharing database, a vanpool program, very efficient carpool matching services, employer transportation plans, and an extensive network of bike paths, lanes and routes. And they’re open to having fun.
Fun is good. Fun is a key ingredient to success in many media, but social media most of all. With Facebook, Twitter, podcasts, blogs, and YouTube, the more fun, the more powerful the impact. If we make real fun an integral part of our events and promotions, that can play out in other media as well, and OCTA has set its sights on a broad media mix. We’ll be in traditional and electronic media ranging from print and broadcast to billboards and bus shelters, as well as in some pretty unconventional places. Drivers in Orange County are going to find our message in front of their eyes no matter who or where they are.
Our first meeting is July 1st. Can’t wait.
Pasadena Advertising Marketing and Design, working with Green Street Ads, has won a yearlong contract with the Orange County Transportation Authority (OCTA) to get people to give up riding alone in their cars. Our silent partner is of course the oil companies whose 4-bucks-plus for a gallon of gas is an excellent motivator to get solo drivers to strongly consider alternatives.
For this contract, we are working together with fellow biker and long-time cigar buddy John Espinoza and his crew at Green Street Ads. We’ve worked together before on projects for Old Pasadena Management District and the Pasadena Department of Transportation. OCTA promises to be even more interesting. They have a great story – beginning with a wealth of alternatives to driving solo: Standard bus and rail services, a robust “Share the Ride” ridesharing database, a vanpool program, very efficient carpool matching services, employer transportation plans, and an extensive network of bike paths, lanes and routes. And they’re open to having fun.
Fun is good. Fun is a key ingredient to success in many media, but social media most of all. With Facebook, Twitter, podcasts, blogs, and YouTube, the more fun, the more powerful the impact. If we make real fun an integral part of our events and promotions, that can play out in other media as well, and OCTA has set its sights on a broad media mix. We’ll be in traditional and electronic media ranging from print and broadcast to billboards and bus shelters, as well as in some pretty unconventional places. Drivers in Orange County are going to find our message in front of their eyes no matter who or where they are.
Our first meeting is July 1st. Can’t wait.
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