Tuesday, June 28, 2011

Sade Acosta, A Death Defied, Twice

Sade was only 19-years old and pursuing her dream of being a singer, when she fell to the ground after a party and was unable to talk or even recognize her brothers and sisters. This was not due to any intoxicants, but rather an explosion of blood from a tiny arterial/venal malformation that threatened to destroy her brain. She tells the story of how she survived the two cerebral hemorrhages that almost ended her career, and her life, before she reached 20.




Her neurosurgeon, Charles Liu, M.D., explains how he removed the clot and saved her life. After her brain anatomy, which had been distorted by the hemorrhage, returned to normal, he then proceeded to monitor her progress with MRIs every two months to isolate the cause and prevent a recurrence. After her second hemorrhage, Dr. Liu found a minute AVM (arterio-venous malformation) and with the help of neuronavigation imaging, tracked it down and eliminated it.
This is just one of thirteen videos that Pasadena Advertising Marketing and Design produced for the USC Keck School Of Medicine: true stories of normal, healthy people whose everyday lives were suddenly shattered by catastrophic medical emergencies no one could predict or prepare for.  The patients themselves tell their stories of survival with the help of their doctors: the neurologists, neuroradiologists and neurosurgeons of the Keck School of Medicine at USC.
This is the kind of information my wife and I wished we'd had when our daughter’s life was nearly ended by a brain hemorrhage in Scotland in 2007. We spent hours pouring over the Internet scouring all the information we could find on aneurysms and the treatment, coil embolization. Most of what we found was so arcane and technical that we could not truly grasp what was happening. We created these videos for people like us – people who need immediate answers, to urgent questions, in idioms they can easily understand.
With these videos at their fingertips, patients, friends and families dealing with life threatening neurological threats will finally have a place to turn for practical answers that they can understand.

These videos were conceived and produced by Tony Nino and Suzanne Marks at Pasadena Advertising Marketing Design.
The director and DP was James OKeeffe and the editor was Peter Bayer.

No comments:

Post a Comment