Involvement or commitment? The difference is easy to see. Consider scrambled eggs and ham. The chicken was involved, the pig was committed. Here at Pasadena, our relationship to the Boy Scouts is a whole lot closer to commitment, but without the carving, curing and pan frying. One prime example of this is how we dealt with the Boy Scouts Los Angeles Area Council's "Over the Edge" fund raising event. We promoted the excitement and thrill of dropping 27 stories over the side of the Westin Bonaventure Hotel in Los Angeles, but we took the extra step – literally.
Pasadena Advertising Creative Director and Eagle Scout David Ensz strapped on the full-body industrial harness and rappelling gear for the 250 foot drop... then took the big step. He had his very own cheering section down below near the pool deck a safe distance away from the landing zone, shouting encouragement and taking pictures. Thanks to the The Los Angeles Fire, and Building and Safety Departments, every precaution was taken to preserve life and limb. And in the end, the Los Angeles Area Council of the Boy Scouts raised over $135,000 to support inner city youth through Scouting.
Pasadena Advertising Creative Director and Eagle Scout David Ensz strapped on the full-body industrial harness and rappelling gear for the 250 foot drop... then took the big step. He had his very own cheering section down below near the pool deck a safe distance away from the landing zone, shouting encouragement and taking pictures. Thanks to the The Los Angeles Fire, and Building and Safety Departments, every precaution was taken to preserve life and limb. And in the end, the Los Angeles Area Council of the Boy Scouts raised over $135,000 to support inner city youth through Scouting.
No comments:
Post a Comment